Meet the new HTC U Ultra and U Play!

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Published on 12 Jan 2017, 8:30
Remember the HTC You campaign? Yeah, that was 8 years ago, and still considered one of the most brilliant marketing campaigns we've all seen. It focused specifically on serving you, and that's exactly what the company is seeking one more time with its new lineup of products.

Alright disclaimer. We are usually allowed to film HTC devices during our hands-on pre-briefs, but for some reason that wasn't allowed here. Still we were allowed to do our video showing stills, so this is what we learned.

HTC claims that this is the new industrial revolution where machined learning is falling at the center. As such the company is creating a new approach to AI that compliments Google's efforts. HTC makes its apps smarter through a new HTC Sense Companion, Google deals with the voice part with the Google Assistant.

We've got two new devices, the HTC U Play and the HTC U Ultra. Watch our full hands-on video to learn more.


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