Traditional Twisty Mahua Treat Rides Momentum of China's Consumption Boom

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Published on 16 Feb 2019, 9:22
With unique tastes and rich cultural connotations, many Chinese traditional delicacies have seen a rise in popularity as the country’s festive consumption boom has swelled in recent years, with the 'Mahua', or fried dough twist, being one of the most highly sought-after snacks.

In Jishan County of north China’s Shanxi Province, where Mahua is a staunch festival favorite for locals, the snack’s sales often rise by up to eightfold on special occasions such as the Spring Festival. cctvplus.com/news/20190216/8103366.shtml...


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