Cereal makers sold us a breakfast myth

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Published on 5 Apr 2019, 12:00
Is breakfast the most important meal of the day?

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Cereal companies have perpetuated a big myth about breakfast: that the first meal of the day is crucial to good health. And one of their most long-lasting claims is that breakfast is a good strategy for weight loss. Turns out, a closer look at the science suggests that may not be the case. We trace the origins of this myth, and the long history of breakfast companies making dubious health claims.

Check out Julia Belluz’s Vox article that this video is based on here: vox.com/2019/2/1/18206873/breakfast-diet...

And for a deeper look at some of the studies we mention in the piece, you can find them here:
bmj.com/content/bmj/364/bmj.l42.full.pdf
faculty.seattlecentral.edu/jwhorley/Brea...
ncbi.nlm.nih.gov/pmc/articles/PMC4473164...

Note: The headline for this video has been updated since publishing.
Previous headline: Is breakfast the most important meal of the day?

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