Bebe Will Close All of Its Brick-and-Mortar Stores

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Affordable fashion brand Bebe has been facing financial hardship as of late, announcing Friday morning that it will be shuttering all of its retail stores by the end of May. Last month, Bloomberg reported that the brand was planning to close all brick-and-mortar stores, focusing on the e-commerce sector of its business and rebranding as an online-only company. Nearly one month to the day from that initial announcement, the apparel company submitted a regulatory filing that stated not only its plans to close all stores, but also that it would be liquidating all merchandise and fixtures from the properties.
allure.com/story/bebe-closing-all-stores
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