Amazon And Walmart Courts Online Poverty Customers

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Опубликовано 22 октября 2017, 15:43
While retail giants have focused much of their online efforts on wealthy Americans, companies like Amazon and Walmart are trying to target customers living in poverty.
Earlier this year, the US Department of Agriculture announced that Walmart and Amazon would be among the retailers participating in a pilot program. The program allows SNAP recipients to buy groceries online.
Axios wrote of the pilot program, "The Internet might be the next big hope for rural food deserts." Presently, 55% of e-commerce shoppers live in households with incomes greater than $75,000.
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