Facebook Changes Hit Publishers Hard

Опубликовано 12 января 2018, 19:34
On Thursday, publishers and media companies were in for a rude awakening when Facebook announced sweeping changes to its news feed.
In a dramatic shake-up, Facebook will start playing up status updates from friends and family in people's news feeds. The shift effectively deprioritizes content from media publishers and brands.
Publishers in particular are likely to take a hit from the change. Many have relied on Facebook to build up huge audiences and achieve viral gold.
And many of them, as well, have already been seeing a drop in Facebook referred readership in recent months. In the face of mounting criticism that it has served as a platform for misinformation and fake news, the company has been conducting tests to amplify users’ content and weed out clickbait.

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