How "Instagram traps" are changing art museums

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Опубликовано 19 сентября 2018, 14:09
Instagram is reshaping museums. What does that mean for art?

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There’s a new kind of art installation popping up in cities across the world. It isn’t designed to showcase classical paintings, or to house impressive historical artifacts — it’s designed to be photographed for Instagram. These might not feel like real museums, but they’re a reflection of a real change happening in the museum world right now.

Museums — both new pop-ups and traditional institutions — are capitalizing on smartphone culture by creating spaces whose main appeal is being a backdrop for a great selfie. As more kinds of retail experiences move online, spaces like this — where digital reproducibility through social media is an active part of the design — are only going to get more common. is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out

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