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Making Vertical Cinema — Shot on iPhone by Academy Award® Winner Damien Chazelle
A crash course in turning vertical video into vertical cinema from Damien Chazelle, Shot on iPhone 11 Pro.
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Shot on iPhone by Academy Award® Winner Damien Chazelle – Vertical Cinema
A journey through cinema history is reimagined for the vertical screen in Damien Chazelle’s “The Stunt Double,” a short film Shot on iPhone 11 Pro.  Watch as classic genres are flipped on their
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A climate change promise from Apple
Apple is carbon neutral. But that’s not enough.
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James Blake — creates a new song from his home
“It feels like a dream that I’m sort of walking through and I’m able to affect what happens in it.” James Blake lets us inside his brain as he writes the new song “ASK FOR MORE.” Remote cameras were
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20 days 2:26
Tyler Mitchell — shoots his latest portrait series in his bedroom
“What can I do with the sweaters I've worn on my back.” Tyler Mitchell takes us to his place in Bed-Stuy, as he works on a new portrait series using only elements from his own bedroom.
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25 days 6:56
The whole working-from-home thing — Apple
The Underdogs are back, navigating their new normal with lots of unknowns but one reliable constant: Apple helps unleash their creativity and productivity even when they’re working from home.
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Behind the Mac — James Blake cuts his latest track at home
GRAMMY® Award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, “Are You Even Real?” Editing, looping, pitching, and
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Day 5 at WWDC 2020: Swift Playgrounds, location privacy, and background tasks — Apple
Friday closed out WWDC in a big way. We learned how to design for location privacy, the latest in Swift Playgrounds, a crash course in background task timeout, and tons more.
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Day 2 at WWDC 2020: Take a deep dive into WidgetKit and App Clips – Apple
Tuesday’s come and gone, but we’ve got you covered.
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Everything you need to know about WWDC 2020, day 1 — Apple
It’s been a jam-packed first day at WWDC 2020, full of exciting news from the keynote and the Platforms State of the Union.
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46 days 1:48:52
WWDC 2020 Special Event Keynote — Apple
Apple WWDC 2020 kicked off with big announcements, exciting reveals, inspiration, and new opportunities to create the most innovative apps in the world.
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80 days 0:39
Apple Watch Series 5 — How to get apps from the App Store
With the App Store now available right on your wrist, you can install apps on your Apple Watch with just a few taps. Learn more at apple.com/apple-watch-series-5
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In the studio with Grammy-nominated music producer Oak Felder
Follow hitmaking, Grammy-nominated songwriter and music producer Oak Felder as he creates a new song.
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109 days 1:09
iPad Pro — Float
Introducing the new iPad Pro. It’s faster than most PC laptops and features the most advanced mobile display, ever.
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The new iPhone SE — Apple
Black. White. Or red. In a small 4.7” design. With studio-quality portraits. Sharp 4K video. Long battery life. A13 Bionic — the fastest chip in a smartphone.
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Creativity goes on
We have always believed deeply in the power of creativity.
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Spyder — A First Look — Apple Arcade
In this 1960s throwback spy thriller, you’re a mechanical spider named Agent 8 on a mission to save the world.
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iPad Pro — Your next computer is not a computer — Apple
The world’s most advanced mobile display. So fast most PC laptops can’t catch up. Pro cameras and LiDAR Scanner for game-changing AR experiences.
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142 days 1:41
iPad Pro — How to correctly use a computer — Apple
Your next computer is not a computer. Introducing the new iPad Pro.
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AirPods Pro — Snap
AirPods Pro offer unprecedented control. Active Noise Cancellation for immersive sound. Transparency mode to interact with the world around you. “The Difference” by Flume feat.
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Hermitage: 5 hrs 19 min 28 sec in one continuous take - Official Trailer | Shot on iPhone 11 Pro
A cinematic journey through one of the world’s biggest museums in St. Petersburg, Russia, taking in 45 galleries, 588 masterpieces, and live performances.
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150 days 5:19:47
A one-take journey through Russia’s iconic Hermitage museum | Shot on iPhone 11 Pro
Experience a 5 hr 19 min 28 sec cinematic journey through one of the world’s biggest museums in St. Petersburg, Russia.
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Behind The Mac — International Women’s Day
This International Women’s Day, meet the women changing the world Behind the Mac. Featured, in order: 00:01 — Malala Yousafzai: The youngest Nobel laureate for her work on girls’ education.
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Shot on iPhone 11 Pro — Lady Gaga — Apple
Check out the video for “Stupid Love”. Shot on iPhone 11 Pro. Watch the full music video - youtu.be/5L6xyaeiV58 See more on Apple Music - apple.co/39tU373
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167 days 2:04
A journey into the Valley of Fire — Shot on iPhone
See how iPhone 11 Pro captured the otherworldly 4K video using the Ultra Wide camera in this deep dive into the Valley of Fire. Music: “Frontier” by Holly Herndon
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187 days 0:39
Apple Arcade — Oceanhorn 2 livestream — Hero takes on giant octopus
Watch as Hero from Oceanhorn 2 tries to defeat the giant octopus. Play Oceanhorn 2 exclusively on Apple Arcade, home of over 100 new games, with no ads or in-app purchases.
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187 days 1:09
Apple Arcade — A new world to play in
Apple Arcade is a new game service from Apple, with over 100 new games, no ads, and no in-app purchases. Tap the joystick icon on the App Store to try Apple Arcade free for one month.
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Powder: Backcountry Snowboarding at Baldface Lodge — Shot on iPhone
Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia
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