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Behind the Scenes — Experiments V: Dark Universe
Behind the scenes of Experiments V: Dark Universe, shot on #iPhone12Pro. Commissioned by Apple.
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Experiments V: Dark Universe
Experiments V: Dark Universe, shot on #iPhone12Pro. Commissioned by Apple.
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iPad Air — Boiiing
Introducing iPad Air. Featuring an all-screen design and 10.9” Liquid Retina display. The lightning fast A14 Bionic chip, which makes iPad Air faster than most PC laptops.
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The most powerful iPhone ever
Hello 5G. iPhone 12 and iPhone 12 Pro are here.
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Shot on iPhone 12 Pro by Emmanuel Lubezki — Apple
On set with three-time Academy Award ® winner Emmanuel "Chivo" Lubezki and the iPhone 12 Pro - the first device ever to capture, edit and playback in Dolby Vision.
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Meet iPhone 12 — Apple
Hello 5G. A14 Bionic, the fastest smartphone chip ever. Night mode on all cameras. Super Retina XDR display. The first camera ever to record in Dolby Vision.
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Introducing HomePod mini — Apple
Room-filling sound, an intelligent assistant, and smart home control. All private and secure. Order 11.6.
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Apple event in 51 seconds
Catch up on all the excitement of our newest products from the October Event. iPhone 12, iPhone 12 mini, iPhone 12 Pro, iPhone 12 Pro Max, and HomePod mini. It’s all here. Learn more: apple.
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This is iPhone 12 Pro — Apple
5G. A14 Bionic, the fastest chip in a smartphone. An all-new design. A Ceramic Shield front cover that’s tougher than any smartphone glass. A custom LiDAR Scanner.
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Apple Event — October 13
Watch the special Apple Event and learn about the latest updates for HomePod mini, iPhone, and more. To watch the event interpreted in American Sign Language (ASL), please click here: youtu.
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Apple Watch — All-New Watch Faces
See the new Apple Watch faces available in watchOS 7, ranging from the Chronograph Pro face with built-in tachymeter to colorful, highly customizable Stripes face.
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Introducing Apple Fitness+
Apple Fitness+ is a new fitness experience for everyone, powered by Apple Watch. Try world-class workouts by the world’s top fitness trainers.
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Apple Watch — The Device That Saved Me
Hear stories of how Apple Watch has changed — and even saved — the lives of those who wear it.
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Introducing Apple Watch Series 6 — It Already Does That
Check your blood oxygen level. Track your sleep. Take an ECG, anytime. Introducing Apple Watch Series 6. The future of health is on your wrist.
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Introducing iPad Air — Apple
Introducing iPad Air. Powerful. Colorful. Wonderful. With a stunning 10.9-inch Liquid Retina display. Powered by the new A14 Bionic with Neural Engine, our most advanced chip ever.
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Apple Event — September 15
Watch the Apple Special Event and learn about the latest updates for Apple Watch, iPad Air, and more.
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The Last Campfire — A First Look — Apple Arcade
In The Last Campfire, you play as a lost ember trapped in a dark fantasy adventure. Through a variety of tactile puzzles, you must find a way home while restoring hope to friends along the way.
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Privacy. That’s iPhone. – Over Sharing
Some things shouldn’t be shared. That’s why iPhone is designed to help give you control over your information and protect your privacy.
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Making Vertical Cinema — Shot on iPhone by Damien Chazelle
A crash course in turning vertical video into vertical cinema from Damien Chazelle, Shot on iPhone 11 Pro.
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Shot on iPhone by Damien Chazelle – Vertical Cinema
A journey through cinema history is reimagined for the vertical screen in Damien Chazelle’s “The Stunt Double,” a short film Shot on iPhone 11 Pro.  Watch as classic genres are flipped on their
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A climate change promise from Apple
Apple is carbon neutral. But that’s not enough.
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James Blake — creates a new song from his home
“It feels like a dream that I’m sort of walking through and I’m able to affect what happens in it.” James Blake lets us inside his brain as he writes the new song “ASK FOR MORE.” Remote cameras were
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Tyler Mitchell — shoots his latest portrait series in his bedroom
“What can I do with the sweaters I've worn on my back.” Tyler Mitchell takes us to his place in Bed-Stuy, as he works on a new portrait series using only elements from his own bedroom.
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The whole working-from-home thing — Apple
The Underdogs are back, navigating their new normal with lots of unknowns but one reliable constant: Apple helps unleash their creativity and productivity even when they’re working from home.
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Behind the Mac — James Blake cuts his latest track at home
GRAMMY® Award winner, James Blake, takes us into his home studio as he works Behind the Mac to put the finishing touches on his latest song, “Are You Even Real?” Editing, looping, pitching, and
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Day 5 at WWDC 2020: Swift Playgrounds, location privacy, and background tasks — Apple
Friday closed out WWDC in a big way. We learned how to design for location privacy, the latest in Swift Playgrounds, a crash course in background task timeout, and tons more.
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Day 2 at WWDC 2020: Take a deep dive into WidgetKit and App Clips – Apple
Tuesday’s come and gone, but we’ve got you covered.
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Everything you need to know about WWDC 2020, day 1 — Apple
It’s been a jam-packed first day at WWDC 2020, full of exciting news from the keynote and the Platforms State of the Union.
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