Pratap Bose on Mahindra's new logo | Interview | Autocar India

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Published on 29 Aug 2021, 5:45
In conversation with Sergius Barretto, Pratap Bose, Chief Design Officer, Auto & Farm Sectors, Mahindra & Mahindra, talks of his first project at Mahindra - designing the new logo.

0:00 - Introduction
0:48 - Mahindra's new logo
3:32 - Opting for a 3D logo
6:07 - Separate logos for different product lines
7:16 - Absence of Mahindra lettering on XUV700
8:42 - Bezel for logo on XUV700 tail
9:41 - Plastics give design freedom
10:40 - XUV700 branding
10:59 - Mahindra's design team
12:07 - Most exciting projects in the works

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