LOAN | "Church Bell" (Official Music Video)

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Published on 9 Jun 2022, 17:00
“Church Bell,” a poem by San Francisco poet laureate Tongo Eisen-Martin, begins with an electrifying first line: “I’m off to make a church bell out of a bank window.” That imagery is meant to introduce a dichotomy of two surfaces, as Eisen-Martin explained. “I was imagining resistance with the signal of the bell; a musical inauguration on a revolutionary stage,” he said, before adding with a laugh: “I got lucky with that first line because, no pun intended, it just has a ring to it.”

Eisen-Martin's poem has been paired with a brooding instrumental from Chris Peck through the two artists’ collaborative music duo LOAN. The accompanying music video directed by Naftali Beane Rutter seeks to capture the universality in Eisen-Martin words. “Tongo’s words and these truths are omnipresent, even in mundane, everyday moments,” he told Noisey.

The video for “Church Bell” brings Eisen-Martin’s words to life through a series of surrogates who mouth the poem’s words as they go about their routine lives: staring at themselves in the mirror, putting on a shirt, or sitting at the dining room table. Captured on Super 16mm film with limited takes and perfectly timed performances from a synchronized, all-Black cast, Rutter said the shoot came together in a seamless fashion.

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Video Credits

Director: Naftali Beane Rutter
Starring Tongo Eisen-Martin, Raimone “Upsidedownghost” Bradford, Celine Cabrera, Britney Frazier, A’aron Heard, Davon Howard, Bill Mack Sr., Bill Mack Jr., and Tureeda Mikell
Cinematographer: Lucas Millard
Producers: Naftali Beane Rutter and Ellen Westberg
Gaffer: Lawrence Ma
Editor: Walter Spurgeon
Color: Lucas Millard
Sound: Jeremiah Moore
VFX: Greg Gilpatrick
Production Company: Waterbound Pictures
Film Processing and Transfer: Kodak New York
Lighting and Grip: Little Giant SF

Music Credits

Words and Vocals Tongo Eisen-Martin
Music by Chris Peck
Mixed by Tomas delToro-Diaz
Mastered by John Greenham


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