Microsoft 2018 Holiday Ad: Reindeer Games | Featuring Owen and The Xbox Adaptive Controller

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19.11.18 – 66 5831:47
Reindeer Games | Behind The Scenes
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Published on 19 Nov 2018, 14:32
For the 2018 holiday season, we invite you to meet nine (and a half)-year-old Owen, rising to the top of his game with the support of all of his friends-including his real-life best friend Gunnar-and a little help from the Xbox Adaptive Controller. Owen has Escobar Syndrome, which limits his mobility, but does nothing to reduce his passion for gaming. 

We watch as his friends gather to cheer him on as word spreads of his impending achievement. The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us. 

Because, when everybody plays, we all win. Learn more at: microsoft.com/en-us/empowering
 
Music set to a unique adaptation of the holiday classic “Rudolph the Red Nosed Reindeer”.

Audio description version: youtu.be/1-0NA1ILdVE

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