Cash Flow Basics for Startups [Brex]

Published on 11 Nov 2019, 21:09
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While frugality and bootstrapping can extend your runway, many early startups have poor tracking of their cash flow. Whether you’re a bootstrapped startup or you’ve secured funding, paying very close attention to your business's cash as it ebbs and flows is vital for both long and short-term success.

Michael Tannenbaum, CFO of Brex, shares how startups can avoid the pitfalls of money mismanagement, and running out of cash. He covers how to develop good financial infrastructure, benchmark spending, calibrate marketing ROI and how founders can become CFO-ready when it’s time to forecast or meet with investors.

What you’ll learn:
- Do you really need to raise money – or just increase sales?
- How to monitor your (and your co-founders) spend
- Setting a reasonable valuation and the financial data investors want to see
- When to hire a CFO or seek outside help
- Free and low-cost tools and resources for managing your current cash flow the influx of seed funds when you get it