Working Backwards with our Customer, castLabs at an AWS Workshop in Berlin, Germany

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Published on 20 Nov 2020, 21:05
Customer Obsession is Amazon’s first leadership principle. At Amazon Web Services (AWS), we rely on these principles to empower individuals at all levels of our organization to be leaders, and to ensure we keep the customer at the center of our decisions. Recently we convened a group of leading German companies to spend the day ‘working backwards’ and diving deep into the needs of their customers. The goal? To invent new products and services that solve their problems and unlock new opportunities.

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