Getting started with Web Stories | Search Central Lightning Talks

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Published on 8 Apr 2021, 13:00
You’ve seen stories on popular social media sites, but now you can use this popular, immersive storytelling tool on your own website while still maintaining full control over the experience and monetization. Pascal Birchler, Developer Relations Engineer at Google, explains what Web Stories are, how to create stories, and how you as an online marketer, blogger, or site owner, can make the most out of them.

Web Stories on Google - goo.gle/stories_google
Enable Web Stories on Google → goo.gle/31ypeMk
SEO: How to make your Web Stories visible on the web (Storytime #10) → goo.gle/2QU8hK3
Web Stories Test Tool → goo.gle/2QSWADt
Analytics for your Web Stories → goo.gle/3cxpstg

00:00 Introduction
00:30 What are Web Stories?
00:56 Why use Web Stories?
1:39 How to create Web Stories
3:00 How to get the most out of Web Stories
5:11 Measuring your results
5:49 Monetizing Web Stories
6:25 Embedding Web Stories on your website
6:58 Story creation tools

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