Tools for publishers (and understanding their benefits) | Sustainable Monetized Websites

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Published on 4 May 2021, 13:00
Aurora Morales and her two co-hosts: Organic(a) and Monetized are joined by special guests Daniel Waisberg and Mariya Moeva to talk about tools that content creators and managers can use to better understand their monetized websites. Learn about the capabilities of Google Search Console, Google Analytics, Adsense, Ad Manager, and more to understand and improve your website’s performance.

How to verify your website in Search Console → goo.gle/2PN1OQT
Index Coverage Report → goo.gle/3my9IcF
Explore Google Search Gallery → goo.gle/searchgallery
Google Trends → goo.gle/3sYzV6K
Site Kit → goo.gle/3ad38Un
AdSense Policy Center → goo.gle/3t2shs7
Inside the Policy Center (video series) → goo.gle/3aX90B9

00:00 Introduction
1:23 Using Search Console
2:50 Index Coverage Report
3:15 Taking advantage of Rich Results
4:23 Search Performance Report
5:00 Google News performance reports
5:40 AdSense, Ad Manager, & AdMob Policy Center
7:04 Google Analytics
8:53 Site Kit
10:30 Wrap-up and what’s next

Subtitles in various languages are available. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

Watch more Sustainable Monetized Websites videos → goo.gle/38Bz9Fj
Subscribe to the Google Search Central Channel and don’t miss a single Search Central video → goo.gle/SearchCentral

Do you create or manage content online and monetize it? This series takes you through the policies, guidelines, best practices and tools available to you, to ensure you’re creating sustainable monetized websites.

#SustainableMonetizedWebsites #SMW #webdev
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