Improve the web experience for the internet's newest users

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Published on 12 May 2022, 16:17
4.7 billion people log into the web everyday to solve problems or have fun. However, more than 30% of apps get uninstalled in the first 30 days. Novice Internet Users (NIUs) are a large contributor to this churn because they feel like the internet is not built for them. Hear more on Google’s research into this user group and get an actionable checklist that you can use to find gaps in your products and improve engagement with NIUs.

Next Billion Users website →
Next Billion Users blog →
NBU Usability Checklist →

Speakers: Neha Malhotra, Niclole Naurath

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