Improve the web experience for the internet's newest users

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Published on 12 May 2022, 16:17
4.7 billion people log into the web everyday to solve problems or have fun. However, more than 30% of apps get uninstalled in the first 30 days. Novice Internet Users (NIUs) are a large contributor to this churn because they feel like the internet is not built for them. Hear more on Google’s research into this user group and get an actionable checklist that you can use to find gaps in your products and improve engagement with NIUs.

Resources:
Next Billion Users website → goo.gle/3xsnkeV
Next Billion Users blog → goo.gle/3x5iSVo
NBU Usability Checklist → goo.gle/3EB3IJu

Speakers: Neha Malhotra, Niclole Naurath

Watch more:
All Google I/O 2022 Sessions → goo.gle/IO22_AllSessions
Google Developers at I/O 2022 playlist → goo.gle/IO22_GoogleDevs
All Google I/O 2022 technical sessions → goo.gle/IO22_Sessions

Subscribe to Google Developers → goo.gle/developers

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