We're quitting smoking, so why is big tobacco booming?

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2.3%
Published on 12 Sep 2019, 10:00
Smoking rates are falling in the UK, US and much of Europe. Forty-five per cent of Brits smoked in the 60s and 70s, compared with just 15% today. You would think this was bad news for cigarette profits, but tobacco companies are making more money than ever. They claim they no longer market traditional cigarettes, but behind-the scenes tactics suggest otherwise. Leah Green explains how the most successful business enterprise in history has weathered its fall from grace
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