How Balding Became Big Business | WSJ

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Published on 20 Sep 2019, 16:28
The business of balding is booming. A crop of new hair-loss brands like Hims and Keeps are competing against Rogaine and Propecia for Gen Z and millennial men who still have most or all of their hair. We explain the market and cultural forces driving the industry.

Photo: Hims/Stemson Therapeutics/Roman

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