Why Isn’t White Castle A Fast-Food Giant?

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Published on 16 Nov 2019, 15:00
White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?

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Why Isn’t White Castle A Fast-Food Giant?
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