McDonald's: How Seriously Fast-Food Giant Takes Reputation

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Published on 25 Jan 2020, 19:17
Getty McDonald's has many marketing rules, including specific policies on what Ronald McDonald can and cannot do, what items are "Mc" worthy, and the exact shade of The Golden Arches. Many of these rules are laid out in the "Golden Arches code." Business Insider obtained a 2012 copy of the code. Here are seven of the most surprising rules. Visit Business Insider's homepage for more stories. McDonald's takes Ronald McDonald very seriously. The fast-food giant has determined Ronald McDonald has good eating habits, doesn't smoke and "does not touch anyone in any inappropriate way."
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