Six packs, success and solitude: men in the media | Modern Masculinity

267 257
Published on 6 Feb 2020, 12:01
In this week's episode of Modern Masculinity, Guardian journalist Iman Amrani looks at how images of men in advertising and the media might be negatively impacting on how they see themselves. While campaigns targeted at women have changed hugely in the past 20 years with campaigns such as Dove's Campaign for Real Beauty changing the images of beauty for women, men's adverts haven't had the same transformation. Iman speaks to those in the advertising industry who are working to change the way we see men in adverts. She also takes the conversation around aspiration and success to the streets of Bolton, and puts the top questions to schoolkids at Ladybridge High School.
Subscribe to The Guardian on YouTube ►

Watch the rest of the series here ►

Support the Guardian ►

Today in Focus podcast ►

Sign up for the Guardian documentaries newsletter ►

The Guardian ►

The Guardian YouTube network:

Guardian News ►
Owen Jones talks ►
Guardian Football ►
Guardian Sport ►
Guardian Culture ►