Kanye West Has Filed For A Yeezy Cosmetic Trademark

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Published on 15 Jun 2020, 20:59
Kanye West has applied for a trademark on Yeezy-branded cosmetics.
Companies often file trademarks to protect intellectual property without actually selling products.
The move has sparked speculation of a possible Yeezy beauty business.
The Yeezy sneaker brand was valued by Bank of America to be worth up to $3 billion in 2019.
The filings dated June 2nd elaborated on plans for makeup, body glitter, skin creams, and hair products.
It even listed potpourri and "scented pine cones" as possibilities, according to Business Insider.
businessinsider.com/kanye-west...
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