How A Finance Uniform Became A #Resistance Brand

49 783
46 days – 195 37214:01
Terror in the Irish Borderlands
Published on 21 Jan 2021, 17:48
Outdoor clothing giant Patagonia says it puts the planet ahead of profits, in part by telling customers to "buy less." It's a bold mission statement that, either purposely or by happy coincidence, has resulted in tremendous growth for the company. From being the unofficial uniform of finance bros to eco-conscious outdoors enthusiasts, this profile dives into the paradox of the eco-conscious outdoor retailer.

#Profiles #BloombergQuicktake #Fashion

Like this video? Subscribe:

QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel QuickTake News for breaking global news and insight in an instant.