Why The Leading ATV Maker Is Betting On EV

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Published on 13 Apr 2021, 16:24
Polaris Inc. is a dominant player in the off-road vehicle market, selling top-of-the-line ATV's, snowmobiles, and utility vehicles, among others. Unlike many other companies, Polaris saw its revenue increase in 2020 thanks to an unexpected boom in powersports and increased interest in outdoor activities. While it rides this high, however, some doubt how long it can last.

Correction (April 14, 2021): At (1:55) we misstated / misidentified the name of the boat company Polaris acquired. The correct name is Boat Holdings.

Correction (April 14, 2021): At (7:33) we misstated Polaris’s electric vehicle plan. The correct plan is to offer an electric vehicle in each of its core product segments.

In the past year, Polaris has begun expanding its electric vehicle line-up, hoping to gain some further momentum from the rapidly-growing market. However, some analysts are skeptical of the company's ability to push into the electric space, which may be challenging given consumer hesitation regarding comparative performance, as well as fierce competition from other leading brands.

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Leading Off-Road Maker Polaris's Risky Bet On Electric
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