How These Dolls Blew Up the $92B Toy Industry

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Published on 11 Jun 2021, 14:42
L.O.L. Surprise toys had an estimated 5 billion views on YouTube in 2020 alone. In just a few short years, the power to help launch a successful toy has moved from toymakers and TV executives to 9 year-olds and their parents. Child YouTube stars have now become popular brands on par with Star Wars and Marvel, and all of kids entertainment could shift because of it.



Nancy Zwiers, former Chief Marketing Officer of Spin Master. Spin Master is a leading global children's entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games.

Jim Silver, Chief Executive Officer of TTPM. TTPM's honest reviews to find the perfect toys for children & pets as well as the best baby gear.

Chris Williams, Chief Executive Officer of is the new studio creating global franchises from the YouTube stars and characters loved by Generation Alpha.

Isaac Larian, Chief Executive Officer of MGAE. MGA Entertainment, the world’s largest private toy company, has a diversified portfolio of award- winning brands such as L.O.L. Surprise!, Poopsie Slime Surprise, Na! Na! Na! Surprise, BABY born Surprise, Little Tikes, VIRO Rides, Dojo Battle, Num Noms, Project Mc², Zapf Creation and many more.

System Shock is an original series focused on the stories behind the technology that disrupted industries forever. See the full series here:

#Toys #Documentary #Bloomberg

And featuring the following creator channels:

@Blippi - Educational Videos for Kids
@Vlad and Niki
@Gaby and Alex
@✿ Kids Diana Show
@Ryan's World
@Pinkfong! Kids' Songs & Stories
@Nat and Essie

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