How TomboyX Built A Brand For An Overlooked Market | Forbes

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Published on 14 Oct 2021, 15:31
In 2013, at age 52, Dunaway and her wife, Naomi Gonzalez, cofounded the gender-neutral underwear and loungewear company TomboyX out of their garage to make quality button-down shirts. In 2014, they listened to customer requests and made their first boxer briefs. The boxer briefs quickly became a best-seller and they pivoted to focus on bras and underwear now available in sizes XS to 6X. Last year, sales jumped 50% to $24 million.

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