Coming Soon: 4D Movie Theaters with Smell-o-Vision

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Published on 23 Apr 2014, 10:37
April 23 (Bloomberg) -- International audiences love watching films in 4D... Now AEG is bringing effects like moving chairs, scent, smoke, and wind into a theater in the U.S. But will local audiences embrace the new technology? As part of the "Wiring the World" series, Bloomberg's Jon Erlichman went to the 4DX test cinema in Hollywood, California to get a taste for himself.

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